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Kids' Phone Safety Blog

Apple Makes a Difference with New Red iPhone 7

March 22, 2017
red iphone icon

The red-hot news spread like a wildfire: Apple officially unveils red iPhone 7 and iPhone 7 Plus – just as it has been rumored for several months. The devices are vibrant and the most striking of all available iPhone colors, but it is not the point.

By buying this special edition, customers can contribute to a truly noble cause. The portion of each purchase will go to Global Fund, an organization dedicated to fighting AIDS around the world.

“The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership,” said Tim Cook, Apple’s CEO.

(RED) provides access to life-saving HIV/AIDS ARV medication in sub-Saharan Africa, a region with the highest rates of HIV-positive population. The organization is focused on eliminating transmission of the virus from pregnant women to their babies and provides testing, treatment, and prevention programs.

red iphone picture


Although Apple has already offered several special red editions for some of its products and accessories as a part of Apple’s partnership with (RED), this is the first time the smartphone itself goes red. This way Apple commemorates its 10-years anniversary of working with (RED).

Officially named iPhone 7 and iPhone 7 Plus (PRODUCT)RED, the new versions will become available on Friday, March 24, and for a “limited time” (thought Apple representatives gave no more specifics about the timeframe). The handsets will still have a white front – probably to avoid overstraining the user’s eyes. The devices will join the current (PRODUCT)RED lineup that includes iPods, headphones, portable speakers, battery cases, and a range of accessories for iPhone, iPad, and Apple Watch.

Awareness is Safety

With all the excitement the new red iPhone editions cause, it is very likely your teen will want to have it – either to be a part of a charitable movement or just for its style. Although the vibrant red case attracts our attention to the important issue, everything inside is still a smartphone with all its boons and banes.

Before giving a personal internet-enabled device to your underage child, weigh all the pros and cons and talk about the safety rules of the online world. Do not forget to monitor the device to prevent cyberbullying, accessing inappropriate content and other adversities.

Do not forget to monitor your children’s iPhones with Pumpic!

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